The global sleeping aids market generated a cool $69.5 billion revenue in 2017 alone, and as you might have guessed, it is projected to grow by a further 6.5 percent between now and 2023, as a result of the growing number of people suffering from sleeping disorders.
Our stressful modern lifestyle and our struggle to sleep well at night, as a result, are key drivers to the sleeping aids market growth. Lifestyle changes such as increased consumption of alcohol, caffeine, and tobacco that interrupts the sleeping patterns of an individual lead to disrupted sleep. On top of that, we are becoming a society of anxious, over-worked individuals and generally our circadian rhythms are disrupted – either from the lack of appropriate light in our everyday surroundings or our jet setting lifestyles.
The disruption to our circadian rhythms can cause various sleep disorders, which lead to high demand for sleeping pills, on the one hand, and then technology and innovative solutions that try to alleviate our sleep disruption on the other. As our awareness has grown toward the damaging effects sleep disruption has on our wellbeing and health, we’ve also become aware that this can lead to an increased risk of chronic diseases, such as diabetes, depression, heart diseases, and obesity.
Which makes the answer to the question ‘why are we all struggling to sleep so much’ seem far more obvious. Our society has, for far too long, ignored the fundamental factors that influence our sleep and as a result, more and more of us are now seriously struggling to get some shut eve every night – with major impacts on our lives across the board.
Curing this will demand some serious global efforts. We need advocates to raise awareness of the lifestyle choices we have for too long cultivated. We need innovation that helps relieve us of some of the main influencing factors that currently hinder our sleep, such as access to light or human-centric lighting, better time management tools to help us manage our time and feel less stressed, and finally we need education and insight into how all of this impacts us, so that we can begin to make conscious decisions for better habits.